Dte. of Prohibition

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Objective of the Prohibition is well stated in the Article 47 of the Constitution of India.  Mahatma Gandhi, the Father of the Nation was the Chief Profounder of this policy.  Intoxicants lead to physical, mental, intellectual and economic degeneration of the addict and there is no substitute for this loss.  In the recent past drinking has crossed all the barriers and it has reached into the homes of all section of society i.e. economically weaker sections and elite classes, especially youth.  Drinking in the society has ominous implications and weakens the entire social structure by disrupting the institution of the family and the country and also distorts the priorities of the development process.

In order to move in the direction of achieving prohibition, the Directorate of Prohibition adopts such measures which are instrumental in making people aware of the ill effects of liquor and the menace of drug abuse through various modes of publicity such as organization of exhibitions in J.J./Resettlement clusters and other alcohol prone areas through fairs/melas, Nukkad Natak, magic programmes, short films, propaganda  through kiosks, hoardings, backlit pillars, banners, bus back panels, bus queue shelters, computer animation display system and through recent attempts at enhancing outreach in collaboration with voluntary organizations too.

1.1.1 Name and address of the organization  

Directorate of Prohibition Department of Women and Child Development, (Government of NCT of Delhi), Mahrana Pratap ISBT Complex, Kashmere Gate, Delhi-110006

1.1.2 Head of the organization  

            Mr. Krishan Kumar, IAS, Director

            Ph. 011-23862652, 20832581

            Email: wcd[at]nic[dot]in

Brief History:-

The Directorate of Prohibition was created as a cell in the Dte. Of Information and Publicity, Govt. of Delhi during the year 1978-79 for propagating the cause of prohibition.  In the year 1979-80, this cell was transferred to the Excise Department.  Later, the Directorate of Prohibition was separated from the Excise Department in 1994.  Principal Secretary (Finance) was designated as Director, Prohibition.  However, with effect from 26.08.2002, Director, Social Welfare has been assigned the charge of Director Prohibition in addition to his own duties.      

Directorate of Prohibition was established in the year 1978 to meet the objectives set under article 47 of the Constitution of India.  Article 47 refers to prohibitions of intoxicating drinks.

As per “National Policy on Narcotic Drugs and Psychotropic Substances, Govt. of India” the Directorate of Prohibition has been assigned Drug demand reduction activities at the state level which are fulfilled through the following modes: -

  1. Advocacy through Multimedia campaign.
  2. Counseling Services
  3. Coordination with detox centers for treatment of drug dependents.
  4. Through mental health units the residents of all the homes of the Department of WCD, which are around 1200 in numbers are being provided psychosocial counseling and medication wherever required.
  5. Survey / study reports on various aspects related to the issue.

Mission & Vision: -

Mission of the Department is to promote healthy living among the citizens of Delhi by educating them regarding the ill effects of liquor and drug abuse and on the damage caused by the substances of abuse to the society and to the physical, psychological, social, economic and occupational life of an individual. 
Mandate: -
The Department’s main focus is to generate awareness especially amongst the youth and Masses to prevent them from falling prey to this deadly habit.  The Department made following initiatives for the welfare and education of our younger population.   

Stakeholders: -

The stakeholders of this Directorate are Health Department, Education Department, DSACS, DSLSA, Delhi Police, Labour Department, Drugs Control Department and District Child Protection Unit. Delhi Police and Drugs Control Department, GNCTD are providing support by prohibiting the Supply control and sale of prescription/ non-prescription drugs.

Suryodaya Scheme:-

Delhi Government has announced a new scheme called Suryodaya- Delhi State Mission for Prevention and Holistic Management of Substance abuse in the State of Delhi with focus on improving wellbeing of Women and Child during the Budget 2021-22. And the programs are undertaken w.e.f. April 2022 onwards.

Aims and objectives of the scheme are:-

  1. To create awareness and educate people about the ill-effects of alcoholism  and substance abuse.
  2. To provide range of community based services for identification, motivation,  counseling, de-addiction, after care and rehabilitation.
  3. To enable partnership between Government Organization-NGOs -academics  experts.
  4. To facilitate research, training and documentation.
  5. To support any other activities in this context.

In order to implement the scheme NGOs were roped in to run Outreach and Drop-in-center (ODIC) and Community Based Peer led Intervention (CPLI) through calling EOI in the year 2021-22.

Outreach and Drop-In Centre (ODIC)

Outreach and Drop-In Centre (ODIC) is a community-based facility for substance users. The ODIC caters to individuals, particularly youth to who use various substances and those who have the least access to resources. ODIC is client focused with an ultimate goal to prevent youth in the community to initiate substance use, also to help the current users to become sober by taking treatment. An ODIC is a doorway for substance users to a non-threatening and caring environment. It is a hub for all services, which substance users can access as per his or her need and convenience.

The ODIC also provides psychosocial support, a space for rest and recreation, as well as access to other substance users and Outreach Workers for support and care through mutual sharing of experiences. ODIC provides a safe, supportive and normalizing environment for individuals labeled as "Substance Users" in the community, especially among the youth who are isolated in society, and to whom even sheltered employment settings are not meeting their needs. It would provide an atmosphere of acceptance where individuals have a sense of belonging and grow in self-worth, dignity and self-respect.

Objective: - 

  1. To reduce substance, use in the community.
  2. To protect and promote human and youth rights.
  3. To ensure that services a accessible, community-based and differentiated along a continuum of care including psychosocial support for substance users, their primary caregivers and families.
  4. To conduct outreach activities among the vulnerable young populations in the community for the prevention of substance use.
  5. To provide a safe and secure drop-in space for substance users in the community, this would have provisions for screening, assessment and counseling.
  6. To render psycho-social interventions particularly based on behavioral approaches including Adolescent Community Reinforcement Approach, Cognitive Behavioral Therapy.


  • Outreach activities in the community among young vulnerable population. 
  • Behavior Change Communication (BCC) one-to-one and group sessions in the community by outreach workers.
  • Drop-in-Centre facility for people vulnerable to substance use
  • Individual, hotspot meeting, group and family counseling
  • Providing consultation with the doctor for referral and linkage with the treatment facility and OST centre.
  • Therapies including art, music, motivation videos, movies, Indoor games dance and yoga for early recovery/Life Skills Program.
  • Vocational training of the Substance Users. Follow-up care including family counseling.


  • Enabling Environment 
  • Development & Implementation 
  • Group Education
  • Counseling 
  • Referral Networks

Outcome of the project:-

Outreach Workers under this project have conducted outreach activities and Behavioral change communication sessions (one to one/group) with the vulnerable youth to drug use and those dependent on drugs in the community and also have developed linkages with near in-house drug rehabilitation centers. At the Drop in centre Doctor Team visits on regular basis, conducting medical assessment, and follow up.

Community Based Peer-Led Intervention (CPLI)

Community Based Peer-Led Intervention programs has been launched in the identification Children and adolescents living in the street, slums and homeless, become particularly vulnerable to substance use in such high-risk circumstances. Also, the rate of help seeking behavior is low due to many factors like lack of family and community support compared to others. It is always better to intervene before they initiate the substance use behavior.

Ensuring active participation of young people, they may be empowered to prevent and disseminate information on substance use prevention. Also, for this, there should be a strategy where young people learn from each other and support themselves. 

The targeted populations were between 10 to 18 years. The data was collected by initiating a discussion about substance abuse and its psychosocial concern. After those the study’s goals were discussed with the targeted individuals of 10 to18 years and a proper initiation with a discussed, A rapport were established, and they were assured that their information was kept confidential.

Our Objectives

  • To assess substance, use among adolescents in impoverished & marginalized communities
  • Conduct primary prevention activities through awareness programs
  • Engage in risk mitigation of substance use among children/ adolescent/youth by:
  • Preventing substance use
  • Delaying initiation of substance use
  • Identify and train selected peer educators in the community
  • Implement early prevention education led by trained peer educators
  • To provide awareness about referral and linkage to counseling, treatment and rehabilitation services for substance dependent adolescents identified in the community
  • Identifying adolescents subjected to substance use and facilitating their referral/ admission into Rehabilitation Centers/ Drop-in Centers.

Program Structure

  • Peer educators will focus on creating awareness among the vulnerable population – particularly children in community on prevention of substance use.
  • The project staffs will deliver specific intervention on substance use and ensure linkage for treatment and rehabilitation.
  • Peer Educators will provide educational sessions on life skills among children; side-effects of substance use, risk assessment on substance uses among adolescents.
  • Outreach activities in the community among vulnerable children and adolescents
  • Outreach activities in the community among vulnerable children and adolescents
  • Identification and Training of adolescents as Peer Educators to lead Peer led community intervention
  • Identification and Training of adolescents as Peer Educators to lead Peer led community intervention
  • Providing psychosocial therapies
  • Providing psychosocial therapies

Suryodaya Kendra ------ Sultanpuri Wellness / OST Centre: - 

Directorate is running a Holistic wellness and therapeutic centre at Sultanpuri in which addicts including children are being administered the oral substitution therapy through medications, Counselling and psychological therapies with the help of active participation of youth and women of the local community. 

Awareness generation through Nukkad Natak:-

There has been a thrust on bringing awareness amongst women, youth children using the platform of  Saheli Samanvaya Kendra &  Anganwari Centres so that preventive measures can be strengthened.  Empanelled troupes of Song & Drama Division, Ministry of Information and Broadcasting, Govt. of India have been used for the campaign so that preventive awareness activities can be undertaken in the catchment areas like JJ Colonies / resettlement colonies etc.  Anganwadi Centers / SSKs i.e. hub of Anganwaris function as the nodal agency in the field as part of such awareness campaign to mobilize women and youth at community level.  

The following treatments cum rehabilitation facilities like IRCAs, CPLIs & ODICs are being run by the NGOs which are funded directly by the Ministry of Social Justice & Empowerment, Govt. of India.  


Drug Addiction is emerging to be a serious concern in the country, especially in the younger generation leading to dangerous consequences not just for the person using drugs, but on the family and society at large. Drug abuse has resulted in an increase in crime rate and had an overall detrimental impact on society. Prevention has proven to be the most effective strategy to counter this problem.

The Ministry of Social Justice & Empowerment is the nodal ministry for Drug Demand Reduction in the country and under its interventions it coordinates, implements and monitors several interventions like prevention, assessment of extent of the problem, treatment and rehabilitation of users, after care and follow up, dissemination of information among the public and generation of awareness in the community.

To assess and know the magnitude of the problem of substance use in the country, a national level survey called 'National Survey on Extant and Pattern of Substance Use' was conducted to ascertain the proportion of Indian population using various substances and those affected by substance use disorders.

To tackle the issue of Substance Abuse and a vision to make India Drug Free, Nasha Mukt Bharat Abhiyaan (NMBA) was launched on 15th August 2020, in 272 Districts identified as most vulnerable in terms of usage of drugs in the country. These vulnerable districts were identified on the basis of findings from the Comprehensive National Survey and the inputs provided by the Narcotics Control Bureau (NCB).

Implementation Structure

Nasha Mukt Bharat Abhiyaan through the District Level Nasha Mukt Committees constitutes specially for the Abhiyaan. These committees will be headed by the District Collector/Magistrate who will along with other members will chart out the plan for the implementation of the Abhiyaan in their respective districts in their District Level Action Plan.

The State Level Abhiyaan Committees will monitor the Abhiyaan activities of all the selected district in their state. The committee is chaired by the Principal/Chief Secretary of the department implementing drug prevention programmes in the state. The State Level Abhiyaan Committee will be essential in monitoring the activities of the district level committees and providing them support and guidance.

The Abhiyaan will be monitored at the central level by the Ministry of Social Justice & Empowerment through the multiple mechanisms that have been set in place and also through the State Coordinators of the Project Monitoring Unit.

District Level Nasha Mukt Abhiyaan Committees, chaired by the District Commissioner/Magistrate and comprising of representatives of stakeholder Ministries like Health, Education, Women & Child, NCB, Police and organizations working in this field has been made in-charge of implementing and monitoring the Abhiyaan activities in their districts. These committees are responsible for the preparation of the action plan and steering the Abhiyaan in their districts. Master Volunteers who are vital elements of the Abhiyaan will also be selected and monitored by the District Level Abhiyaan Committees.

Extent and Pattern of Substance Use in India:

  1. The Ministry has conducted the first National Survey on Extent and Pattern of Substance Use in India through the National Drug Dependence Treatment Centre (NDDTC) of the All India Institute of Medical Sciences (AIIMS), New Delhi during 2018.
  2. As per the report, Alcohol is the most common psychoactive substance used by Indians followed by Cannabis and Opioids.
  3. About 16 Crore persons consume alcohol in the country more than 5.7 Crore individuals are affected by harmful or dependent alcohol use and need help for their alcohol use problems
  4. 3.1 Crore individuals use cannabis products; about 25 lakh suffer from cannabis dependence
  5. 2.26 Crore use opioids; approximately 77 lakh individuals are required help for their opioid use problems


The Action Plan has the following components:

  • Awareness generation programmes
  • Focus on higher educational Institutions, university campuses and schools
  • Reaching out into the Community and identifying dependent population
  • Focus on counseling and treatment facilities in hospitals and rehabilitation centres which have been geo-tagged
  • Capacity building programmes for a service providers

4.5   Such other information as may be prescribed under Section 4(i) (b)(xvii)

4.5.1    Grievance redressal mechanism

The Directorate of Prohibition, Department of WCD has an in-built grievance  redressal system in order to overcome difficulties /problems in a time bound manner.  All the grievances under public grievances under Public Grievance Monitoring  System (PGMS) received by the Department are dealt in this unit and the unit is  headed by Joint Director (Prohibition). 

Organization Chart

MINISTER In-charge



Joint Director

Assistant Director-Media

Assistant Director-Counseling

Asst. Prohibition Propaganda Officer

Programme Organizer/Social Worker

Administrative Staff


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